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We are excited to welcome SEO & Case Study Copywriting wizard, Brittany Herzberg, to guest post on the Happyland blog. Brittany W. and Brittany H. met through the magic of the internet where they (obviously) bonded over their shared name. Brittany H. invited Brittany W. onto her podcast The Basic B podcast were Brittany W. was able to ask all the SEO questions she wanted for her own purposes in boosting Happyland Creative in the rankings of the mighty Google. After the Brittany's had such a great conversation on that episode, Brittany W. just knew she needed to invite Brittany H. to share her expertise with ecommerce business owners.
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You’re busy, tired, & just trying to keep up with the pace of business. So why on Earth should you even consider adding SEO on to your overflowing plate of to-dos?
Because SEO can do so much for you!
It takes some time to get things set up at the beginning. But—it’s all worth it when you start to see more traffic, more sales, & more positive reviews popping up online!
There are 3 keys to improving your website’s SEO.
Want to learn even more about SEO?
Tune into this Q+A podcast featuring Brittany Wong! ⬇️
Case studies are blogs that allow you to share a FULL customer experience.
By adding an SEO strategy to your case study, that blog can go out and market for you & your business.
And you’re already crafting the customer story, so why not optimize it so it can get your products featured in more places—and drive more of that warm-to-hot traffic to your site? Grab the SEO Checklist
There are a variety of reasons it would be beneficial for you to write & share case studies featuring your ecommerce business!
Here are just a few examples:
An added bonus?
Case studies are the perfect marketing tool for introverts! Just saying…
When crafting a compelling & high-converting case study, you want to ensure there’s an easy path for the reader to follow.
Let’s keep 2 common scenarios in mind: 1. A customer feature & 2. A product origin story.
If you want even more inspiration, Stories that Stick by Kindra Hall (affiliate link) is a great read for storytelling!
I created my P.E.T. Framework—here’s how it works:
P: Problem
What was the customer experiencing before they found your product? What were they searching for?
Or
What was going on in your business prior to you creating this product? What inspired you to dream this up?
E: Experience
What was the customer experience like? Did they communicate with you to personalize an item? Did something happen during shipping? Was everything smooth sailing?
Or
What was it like creating this new product? Were there any hiccups you ran into?
T: Transformation
What is their life like now that they have your product? Was it a gift? How did the recipient react?
Or
What happened once you launched this product? Have you had any major wins or acknowledgements?
Once you have this structure in place, it’s easy to weave in your target & supportive keywords to optimize the case study for SEO.
You’re ready to rock these case studies for your business! 🎉
If you think case studies sound amazing—but you want nothing to do with writing them, you can always hire an SEO copywriter to craft those case studies for you!
Some of these copywriters (like me) will even do the customer interviews!
Brittany Herzberg is an SEO & Case Study Copywriting wizard & founder of Copy by B.®! She’s on a mission to get you to finally see yourself—your brilliance & gifts—so you can be seen & get found by the right people. Brittany increases visibility and income for 6-figure business owners using one of the most misunderstood organic marketing strategies—SEO! Entrepreneurs think they’re coming to her for keyword research—but they’re really coming to get back in touch with who they truly are, realign their business vision with their deepest desires, & to be held as they navigate these growing pains & identity shifts. She’s a 3/5 Mani Gen, INFJ, & content idea machine—who drinks iced oat milk lattes year-round!
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