Bright Space Coaching is a life and business coaching company. Our client, Jessica, was attracting the wrong audience and felt overwhelmed by her website. She needed to overhaul her brand to attract the right people, better reflect her programs, and she needed to streamline her website so it was easier for viewers to navigate and for her to maintain. During the strategy call we determined that her brand needed to feel inspiring and aspirational so we created a more professional, grown up design. The color palette is soft and welcoming but very polished and professional. The logo is designed with wide, open areas representing the “a ha!” moments that happen in her program. It’s punctuated with a spark at the end to represent the spark of inspiration. We wove the spark idea throughout Bright Space Coaching’s entire brand (include the pattern created from the spark shapes!) and Jessica even integrated the idea of a spark into her website copy as well as her program offerings, creating a completely cohesive and comprehensive brand story.
It’s possible for you. It’s time to grow up your brand so you can grow your business.